Brand Refresh

Modibodi’s brand purpose is to lead revolution in comfort–allowing people to live more comfortably in themselves, within their values and without limitations by designing ethical and environmentally friendly solutions for bodily leaks. 

Beyond selling leak-proof underwear, however, Modibodi has long been doing culture shifting work around sustainability, inclusivity, health and period equity. Our goal was to refresh the brand identity to reflect this larger purpose, moving past the functional (what Modibodi does) to the meaningful (why Modibodi does it).

To do this, we created a design system that borrows from the visual language of revolutions - using powerful imagery, bold type and block colour to visually express this physical, emotional and ethical revolution in comfort.

Agency – Emotive

Head of Design – Daniel Mortensen

Lead Designer – Samantha Jones

Motion Designer – Ferg Stewart